Look I get it. I’ve been there too. You’ve been in the business for 6 months and you have zero listings and zero closings. You’re starting to wonder if there’s an easier way. You’re starting to question whether this business is even for you? All of your close friends are making fun of you because they’re using their degrees and have a base salary and you don’t.

Then, the following day after spending all night praying to the listing gods, something happens. You cold-call someone who says he’s willing to sell his shopping center on Wilshire for $9M, but won’t…


I get this question a lot. Usually people tell me, “I don’t know what to do, commercial or residential? Which one is better?” There is no right answer. It really depends on the person. I usually respond with “Depends on what you’re looking for.” You can make a lot of money in either one, but what really matters is whether you will be fulfilled.

(Full disclosure: I have only practiced Commercial Real Estate and never done Residential.)

Most people use money as a compass to decide which career to choose. Instead, to help with your decision, look at the lifestyle…


“Edward!” She exclaimed. “I don’t know what to do! I’ve never been in this position before! I’ve been an agent for 3 years now and this is my first time being a dual agent. How do you do it??”

So this question earlier this week got me thinking…. how do I do it? I’ve been doing it for so long that dual-representation has become the norm for me. I don’t even think about it anymore. But after putting some thought into it here’s what I have come up with.

1. Transparency

Whether I am representing the buyer or not, I always disclose…


Tell me if this sounds familiar to you:

“There’s no good deals out there!”

“Everything is too expensive!”

“There’s nothing to buy!”

Sound familiar to you? Because it sounds familiar to me. I’ve been hearing that almost every day since I started back in 2012. And I remember that when I would hear that in the beginning I would think:

“Oh maybe they’re right… maybe there’s nothing to buy?” 🤔

But here’s what I learned these past few years. Buying Real Estate is not a spectator sport. You’re not going to find the perfect deal sitting on the sidelines. Its…


It was 2015 and things were going really well, I was on pace to having a great year. Because of that I was reluctant to change. I figured that if my current systems had created this success, there was no need to change or modify. If I was going to do anything, I would only double down on my efforts. Over time I became one of those people that goes around saying “Well this is the way its always been done”. Little did I know that I was reinforcing a terrible mindset. Overtime my activities created less and less results…


I would read more and I would ask quality questions. I can not emphasize enough how important this is when it comes to innovation and personal growth.

Did you know that the Apollo moon rockets were off course 97% of the time? Yet they still reached their destination. Why? Because of constant course-correction! Our lives are very similar. We know what we want. But we don’t always know exactly how to get there. We fall into the rituals of habits and daily routine, and then 6months go by before we realize that we’re no closer to our goal than when…


Over time I realized that if everyone on the team followed these four simple rules, we would all have a much more productive and harmonious team environment. I would even go as far as saying that it would solve 89% of team issues. I know some of you might say that I copied these rules from the Four Agreements, but I promise you that I read the book after I came up with this list. If anything the book cemented the fact that I was on the right track.

Rule #1 — Hit your goals (before you complain). Over my…


Tom Bilyeu, co-founder of Quest Nutrition only asks 1 question every time he starts a new venture. “Tell me why I’m going to fail”. Which is what I’m going to do.

Reason #1: You Are Impatient

They say that millennials are entitled and want everything right now. They call it the “microwave society”. If that is true, it’s not our fault. Our environment taught us to think this way. We are a by product of pop culture conditioning. We’re entitled because we’re constantly told that “anything is possible”. And we want things right now because we grew up in an age of iPhones, high-speed internet…


Every agent I’ve ever trained makes this mistake when they first get started. Heck even I made this mistake for a long time. Longer than I’m willing to admit. What mistake is that? The mistake of getting on a cold-call, spitting out your pitch as quick as possible, and trying to get off the call as soon as possible.

Why do we do that? Because we’re nervous! We feel like we’re bothering people by cold-calling them! I mean it makes sense right? Nobody likes being cold-called. And we are doing exactly that, what nobody likes! …


For those of you that are busy and want me to get straight to the point, here it is: the best Real Estate agents find sellers before they’re sellers.

Now for those of you that want me to explain what that means, read on.

There Are No Shortcuts Around Building Solid Relationships

When I first started in CRE, I was one of those guys that looked for shortcuts. As a result, I had a huge learning curve because I thought I was smart enough to reinvent the wheel. I tried everything. And as a byproduct, made a lot of mistakes. …

Edward G Caballero

Helping investors stay one step ahead. #passionatelycommitted

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store